Reddit is testing ads in search results to earn more from existing users as declining traffic and Google's AI search raise growth concerns.
According to TechCrunch, Reddit is testing advertisements within its search results. The trial comes as traffic declines and concerns about growth mount, TechCrunch reported. The new placements could help Reddit generate more revenue from existing users as Google's AI search changes how people discover its content.
Source: TechCrunch.
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